Book: Purple Cow: Transform your business by being remarkable

This book is about what I perceive as marketing: creating products that really resonate with the core audience and designing / packaging them in a way that the customers cannot help themselves but to tell their friends. Are you wondering why “purple cow?”. Because its stands out among black and white! Trying to make stuffContinue reading “Book: Purple Cow: Transform your business by being remarkable”

Leonardo Da Vinci

Leonardo Da Vinci has an Uberman fame. He painted the most acclaimed painting in history, designed war machines, perfect cities, airplanes, submarines and bridges. He discovered how human aortic valve really worked, authored one of the best medical illustrations in history, fathered modern map making… The list goes on and introducing him is not reallyContinue reading “Leonardo Da Vinci”

Book: How Proust Can Change Your Life: by Alain de Botton

What I understood from the book was, that it really is important to stop and marvel at everyday life, which can be very profound. Ultimately, the goal is to see the world through artists eyes and particular object of the art is not very important. It is the perception, the noticing of the details inContinue reading “Book: How Proust Can Change Your Life: by Alain de Botton”