Book: Creativity Inc.


Ed Catmull is a CEO of Pixar – studio responsible for such amazing movies as Up, Wall-e and Toy Story.

He took upon himself to protect the creativity of Pixar and find out what needs to be done to protect and fuel expression. Seeing how successful companies turn into “Beasts that have to be fed”, how they are losing the drive and creative spark that propelled to the top in the first place, he decided to be ever-vigilant and purposefull in how he protects Pixar from the inevitable calcification of minds and processes.

This book is a chronicle of his findings and a good guide for anyone wanting to reproduce his amazing results.

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