This book is about what I perceive as marketing: creating products that really resonate with the core audience and designing / packaging them in a way that the customers cannot help themselves but to tell their friends. Are you wondering why “purple cow?”. Because its stands out among black and white! Trying to make stuffContinue reading “Book: Purple Cow: Transform your business by being remarkable”
Category Archives: Books
Book: Remote – Office not required
„Remote” by David Heinemeier Hansson (DHH) and Jason Fried is a book about (you guessed it) remote work. Both DHH and Jason are huge advocates of the distributed setup as they should – they run a company called Basecamp that hires remotely. And so am I – I work in one of the biggest distributedContinue reading “Book: Remote – Office not required”
Book: Born to run
This book is not a manual how to run. It is however, a gripping tale of how a group of western world’s best endurance athletes came together to race an ultra marathon with fabled Mexican tribesmen called Tarahumara. If it was was fiction, it would not be believable. Yeah, but what about actual running? TheContinue reading “Book: Born to run”
Book: Tribe of Mentors
“Short life advice from the best in the world” is a very fitting subtitle. Tim Ferriss has indeed contacted best in the world and asked them a roster of specially designed questions. They came back with surprising, wise and quirky answers. The array of personalities presented on these pages is immensely diverse and that makesContinue reading “Book: Tribe of Mentors”
Book: Life Principles
Ray Dalio is one of the most successful investors in the world. Tony Robbins and Tim Ferris call him the Steve Jobs of investing. He argues that there most of the hard problems in life are „another one of those”. Situation is somewhat similar to a pattern recognized before and the real trick is toContinue reading “Book: Life Principles”
Leonardo Da Vinci
Leonardo Da Vinci has an Uberman fame. He painted the most acclaimed painting in history, designed war machines, perfect cities, airplanes, submarines and bridges. He discovered how human aortic valve really worked, authored one of the best medical illustrations in history, fathered modern map making… The list goes on and introducing him is not reallyContinue reading “Leonardo Da Vinci”
Book: Extreme Ownership by Jocko Willink & Leif Babin
Leaders must own everything in their world. There is no one else to blame. You don’t need to formally be a leader, nobody had to put you in that position, but you still can own the situation. No excuses, no bullshitting, just ownership. Extreme ownership gives you power. Power to own every situation, toContinue reading “Book: Extreme Ownership by Jocko Willink & Leif Babin”
Book: Walden by Henry David Thoreau
“Walden” is a history of 1 year of Henry David Thoreau’s life when he decided to practice minimalism and live in a cabin that he has built by his own hands. It was an extreme case of practicing what he preached and he preached ( in 1800s ) that constant struggle to keep up withContinue reading “Book: Walden by Henry David Thoreau”
Book: Rising Strong: by Brené Brown
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; whoContinue reading “Book: Rising Strong: by Brené Brown”
Book: Fahrenheit 451
Surprisingly, the book feels very modern. Contrary to what many people remember from it, the burning of books was not issued by a totalitarian government, but by people themselves.They just didn’t like being offended. Amazon Link The artifitial chatter created by “walls” and “families” is very reminiscent about modern society. We dont like uncomfortable ideasContinue reading “Book: Fahrenheit 451”